I partner with ambitious scale-ups and founders who are ready to stop guessing what "good" design looks like. My approach is designed for businesses that need proven systems to scale their design function without the friction, waste, or quality-slips.
My offer
Two ways to work with me
Fractional Head of Design
For: Scale-ups and SaaS founders who need senior design leadership without the cost or long-term commitment of a full-time hire.
From 2 days/month — rolling monthly engagement
Embedded strategic design leadership across your product
Hiring, culture-building and team development
Design Ops - systems that let your team scale without chaos
Outcome-driven design aligned directly to revenue goals
Weekly availability, async support & monthly review
WHATS INCLUDED
Transformational Growth
My Work
Featured Projects
testimonials
What working with me looks like
Awards
More winning than Charlie Sheen
FAQ
Questions?
Answers
Who is this for?
I partner with ambitious scale-ups and founders who are ready to stop guessing what "good" design looks like. My approach is specifically designed for businesses where the leadership needs a proven system to scale their design function without the friction, waste, or quality-slips that typically haunt high-growth phases.
What makes you better than a full time hire?
Design leaders earn their value during periods of high uncertainty and change. Once the foundations, principles, and working patterns are established (usually a 9-month journey) a permanent leader often becomes an expensive BAU overhead. I offer the full strategic upside of a Head of Design with zero permanent overhead. I guarantee the measurable value I add will far outweigh the investment.
What If we already have a head of design?
I act as a Strategic Force Multiplier for your existing leadership. Permanent hires are often too "in the weeds" to step back and audit culture or process objectively. I provide the peer-level challenge and impartial 3rd-party insights that allow your current team to identify bottlenecks and scale faster than they could alone
How much engagement do you expect from us?
To deliver Speed and Certainty, I work as a partner, not a supplier. While I eventually move into a high-autonomy delivery phase, the initial few days of my tenure require deep collaboration so I can check the temperature of the business and align our goals. If you're looking for a "yes man," I’m not your person; I’m here to challenge the status quo to get you the results you’re paying for .
How do you measure your ROI?
People: I eliminate "hiring debt" by ensuring you hire right the first time and build a culture where your best talent wants to stay. Operations: I implement systems that maximise efficiency, reduce delivery waste, and eradicate expensive rework. Product Performance: I move the metrics that matter. By setting clear, strategic goals and using rapid experimentation to validate assumptions. I ensure design isn't just "pretty" it’s a measurable revenue driver.